Midjourney wants Hollywood studios to reveal the details of their AI usage
As part of an ongoing legal dispute with three Hollywood studios, Midjourney is seeking to compel those studios to reveal how they use AI themselves.
As part of an ongoing legal dispute with three Hollywood studios, AI startup Midjourney is seeking to compel those studios to reveal how they use AI themselves.
Disney and Universal sued Midjourney for alleged copyright infringement last year, noting that the startup’s image-generation models could create images of characters, such as Bart Simpson and Darth Vader, who are owned by the studios. A few months later, Warner Bros. sued Midjourney as well.
The startup argues that training its AI models on images of copyrighted characters is permitted under fair use.
The current dispute revolves around the documentation the studios will need to produce during the discovery process. A judge previously ruled that the studios would indeed have to provide information about their generative AI usage – but only when it led to “consumer-facing” videos and images.
In its latest filing , Midjourney seeks to overturn that limitation, arguing that it “unfairly” allows the studios “to cherry-pick only those documents they believe support their market harm claims while depriving Midjourney of documents that would support its defenses.”
Midjourney goes on to claim that the “documents [the studios] are withholding are precisely those that would reveal whether, behind closed doors, they are doing exactly what they are suing Midjourney for doing.”
For example, the startup says that if the studios are developing image-generating AI models “for internal use in storyboarding or ideating content for film or TV, that evidence would equally demonstrate that it is an industry custom, even among the studios themselves, to download and train AI on unlicensed copyrighted content.”
In the filing, the startup also argues that the studios should reveal all the prompts they used in Midjourney, as well as the resulting outputs, not just the prompts that produced the allegedly infringing images.
The studios’ lead attorney David Singer previously claimed Midjourney was seeking this documentation as part of a “fishing expedition.”
He also said the studios “do not seek to stop AI technology or even shut down Midjourney’s business,” but rather “simply want Midjourney to stop copying their movies and TV shows and to stop distributing, publicly displaying, publicly performing, and creating derivative works that include copies of [their] famous characters without authorization.”
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Anthony Ha is TechCrunch’s weekend editor. Previously, he worked as a tech reporter at Adweek, a senior editor at VentureBeat, a local government reporter at the Hollister Free Lance, and vice president of content at a VC firm. He lives in New York City.
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Pontos-chave
- A disputa entre Midjourney e estúdios de Hollywood destaca a necessidade de um marco regulatório claro sobre o uso de IA no Brasil.
- A exigência de transparência nas práticas de IA dos estúdios pode revelar práticas comuns que impactam a indústria criativa.
- O desfecho do caso pode influenciar a interpretação dos direitos autorais na era digital, afetando startups brasileiras.
Análise editorial
A disputa legal entre a Midjourney e os estúdios de Hollywood, como Disney e Universal, destaca uma questão crítica sobre a utilização de inteligência artificial em processos criativos. Para o setor de tecnologia brasileiro, essa situação serve como um alerta sobre a necessidade de um marco regulatório claro que defina os limites do uso de IA, especialmente em relação a direitos autorais. À medida que as startups brasileiras começam a explorar a geração de conteúdo por IA, a falta de diretrizes pode levar a conflitos semelhantes, prejudicando a inovação e o desenvolvimento do setor.
Além disso, a demanda da Midjourney por transparência nas práticas de IA dos estúdios pode abrir um precedente importante. Se os estúdios forem obrigados a divulgar como utilizam a IA, isso poderá revelar práticas comuns que, até então, estavam escondidas, como o treinamento em conteúdos não licenciados. Essa revelação pode influenciar não apenas as operações das empresas de entretenimento, mas também as startups que dependem de IA para criar novos produtos e serviços.
O desfecho desse caso será crucial para entender como a indústria do entretenimento e a tecnologia se inter-relacionam. As implicações vão além do setor de IA, afetando a forma como os direitos autorais são interpretados na era digital. O Brasil, com sua crescente cena de startups, deve observar atentamente como esse caso se desenrola, pois poderá impactar futuras legislações e regulamentações locais sobre o uso de IA e direitos autorais. O que se vê aqui é uma batalha não apenas por direitos, mas por um novo entendimento sobre a propriedade intelectual em um mundo cada vez mais digitalizado.
O que esta cobertura entrega
- Atribuicao clara de fonte com link para a publicacao original.
- Enquadramento editorial sobre relevancia, impacto e proximos desdobramentos.
- Revisao de legibilidade, contexto e duplicacao antes da publicacao.
Fonte original:
TechCrunch AISobre este artigo
Este artigo foi curado e publicado pelo AIDaily como parte da nossa cobertura editorial sobre desenvolvimentos em inteligência artificial. O conteúdo é baseado na fonte original citada abaixo, enriquecido com contexto e análise editorial. Ferramentas automatizadas podem auxiliar tradução e estruturação inicial, mas a decisão de publicar, a revisão factual e o enquadramento de contexto seguem responsabilidade editorial.
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