Reddit is introducing a new moderator: AI
Reddit is enlisting AI to help moderate new subreddits - and eventually the rest of site. The company is introducing automated moderation tools that rely on LLMs to help mods manage their communities, and it's expanding who can use those tools today ahead of a full launch later this year. The company calls the suite […]
It’s also planning big changes for developers and old Reddit.
It’s also planning big changes for developers and old Reddit.
Reddit is enlisting AI to help moderate new subreddits — and eventually the rest of site. The company is introducing automated moderation tools that rely on LLMs to help mods manage their communities, and it’s expanding who can use those tools today ahead of a full launch later this year.
The company calls the suite of tools “Rules Hub,” and the tools let mods decide what rules should be automatically enforced and what should happen when a rule is triggered. Rules Hub relies on LLMs to evaluate “whether a post or comment matches the intent of a rule,” which “allows Rules Hub to better handle nuance, natural language, and edge cases while preserving moderator control,” Reddit says in a blog post . Right now, many subreddits use tools from a feature called Automoderator (aka Automod) to take action on rules, but Automod’s tools “depend on exact keyword and pattern matching.”
Reddit says that Rules Hub has been in testing for “the past few months” with “new and experienced moderators from over 700 communities, including members of Reddit’s Mod Council Network.” That test of Rules Hub is now expanding to “all newly created communities” and will be “widely available” at some point later in 2026.
Rules Hub will be optional for new communities, spokesperson Rosa Kim tells The Verge . However, it does sound as if Reddit plans to retire Automod’s enforcement features down the line: In its post, Reddit says that “Looking ahead, we believe Rules Hub, together with newer systems like Post & Comment Guidance and Safety Filters, can eventually replace many of the enforcement workflows that communities rely on from Automod,” Reddit says in its post.
Automod has been “one of the most important mod tools,” Reddit CEO Steve Huffman says in a post . “But it’s also hard to learn, hard to maintain, and heavily dependent on brittle keyword matching, regex, and inherited configurations that only a few people on a mod team, if any, understand. We can do better.”
The updated mod tools are just one of a few big platform announcements Reddit is making on Wednesday. The company is also planning big changes that will affect developers: It’s going to require new third-party apps to use the developer platform instead of the API.
“We envision a future where all good, trusted automation on Reddit runs within an ecosystem that allows us to offer support and enforce our policies consistently,” Reddit says. “To achieve this, we will continue supporting limited public API access, but we will gradually restrict new requests and require third-party apps to transition to and operate on Reddit’s Developer Platform.”
”Reddit’s public API wasn’t designed for today’s scale, automated abuse, or commercial scraping,” Huffman says. “We want useful bots, community tools, and good-faith developers to have a clear, well-supported way to build on Reddit. We don’t want bad actors to scrape Reddit indiscriminately, resell its data, or use it without accountability.”
The shift follows Reddit’s major API changes in 2023 that it put in place to get AI companies to pony up for Reddit’s data but also caused widespread backlash in part because they forced many beloved Reddit apps to shut down. Currently, if a developer wants to make a Reddit mobile app, they have to get permission from Reddit to get public API exemptions, and that will continue to be the case, Kim says.
Reddit doesn’t have a “set timeline” yet for requiring the developer platform, but the company will give “give the community ample notice” and provide a clear timeline, Kim says. The upcoming change will affect “all API apps except the ones we explicitly grant exceptions to,” according to Kim.
“In order to protect our platform, business, and users, we will need to do something.”
Reddit is also saying today that it’s planning more changes to old Reddit as part of its ongoing efforts to fight unauthorized scraping of its content. Those efforts already include blocking Reddit results from search engines that don’t pay , suing Anthropic and Perplexity , and blocking the Internet Archive to stop AI companies from using it to scrape data, and in June, the company announced that people would have to be logged in if they wanted to use the old Reddit interface.
Reddit doesn’t specify what the changes to old Reddit will be, but Kim says the company is “exploring different options” and notes that “in the short term we will limit access to logged-in users and migrate critical bots and moderator workflows.”
”In order to protect our platform, business, and users, we will need to do something” with old Reddit, Huffman says. “Actually, a lot of somethings. We have options: We can limit access, migrate important uses, or rebuild it on a modern tech stack, and I think we’ll probably do all of the above.”
Reddit is going to force you to log in to use old Reddit.
Reddit sues Anthropic, alleging its bots accessed Reddit more than 100,000 times since last July
How Reddit crushed the biggest protest in its history
Huffman also acknowledges that users may be wary of big changes. “We know announcements about APIs and legacy products come with some baggage ,” he says. (That’s Huffman’s link, not mine.) “‘Trust us’ isn’t good enough. If we’re asking you to move to something new, it has to be at parity or better in practice, not just in theory.” He says that Reddit won’t “remove major capabilities before there is a credible replacement,” will work with mods, developers, and communities affected, and will “share milestones along the way before any of these changes land.”
Update, August 5th : Added context from Reddit’s CEO.
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Pontos-chave
- Reddit está adotando IA para melhorar a moderação, o que pode inspirar plataformas brasileiras a fazer o mesmo.
- A transição para ferramentas como o Rules Hub destaca a necessidade de inovação em governança de comunidades online.
- A presença de moderadores humanos continuará sendo crucial, mesmo com a automação.
Análise editorial
A introdução de ferramentas de moderação baseadas em IA pelo Reddit representa um avanço significativo na forma como comunidades online podem ser geridas, especialmente em um cenário onde a desinformação e o comportamento tóxico são preocupações constantes. Para o setor de tecnologia brasileiro, essa mudança pode servir como um indicativo de como plataformas locais podem adotar soluções semelhantes para melhorar a experiência do usuário e a qualidade do conteúdo. A utilização de LLMs (Modelos de Linguagem de Grande Escala) para moderar discussões e interações pode inspirar desenvolvedores brasileiros a explorar a aplicação de IA em suas próprias plataformas, promovendo um ambiente digital mais saudável.
Além disso, a transição do Reddit de ferramentas de moderação tradicionais, como o Automoderator, para soluções mais sofisticadas como o Rules Hub, destaca a necessidade de inovação contínua em sistemas de governança de comunidades online. Essa mudança pode influenciar outras plataformas a repensar suas abordagens de moderação, especialmente em um país como o Brasil, onde a diversidade cultural e linguística pode complicar a aplicação de regras de moderação. A capacidade da IA de entender nuances e contextos pode ser um divisor de águas na criação de comunidades mais inclusivas e respeitosas.
O futuro da moderação automatizada no Reddit também levanta questões sobre a dependência de algoritmos e a necessidade de supervisão humana. Embora a IA possa melhorar a eficiência, a presença de moderadores humanos ainda é crucial para lidar com casos complexos e garantir que as diretrizes da comunidade sejam respeitadas. Isso sugere que, mesmo com a automação, o papel dos moderadores humanos não será eliminado, mas transformado, o que pode ser um ponto de reflexão para moderadores e usuários brasileiros.
Por fim, a mudança no modelo de desenvolvimento do Reddit, que exigirá que novos aplicativos de terceiros utilizem uma plataforma de desenvolvedor em vez da API, pode ter implicações significativas para o ecossistema de desenvolvedores no Brasil. Isso pode levar a um aumento na criação de soluções personalizadas que atendam às necessidades específicas das comunidades locais, incentivando a inovação e a colaboração entre desenvolvedores e moderadores. O que se observa é um movimento em direção a um ecossistema mais controlado e seguro, que pode beneficiar tanto os usuários quanto os criadores de conteúdo no Brasil e além.
O que esta cobertura entrega
- Atribuicao clara de fonte com link para a publicacao original.
- Enquadramento editorial sobre relevancia, impacto e proximos desdobramentos.
- Revisao de legibilidade, contexto e duplicacao antes da publicacao.
Fonte original:
The Verge AISobre este artigo
Este artigo foi curado e publicado pelo AIDaily como parte da nossa cobertura editorial sobre desenvolvimentos em inteligência artificial. O conteúdo é baseado na fonte original citada abaixo, enriquecido com contexto e análise editorial. Ferramentas automatizadas podem auxiliar tradução e estruturação inicial, mas a decisão de publicar, a revisão factual e o enquadramento de contexto seguem responsabilidade editorial.
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