Apple finally fixed Siri. So why does it feel anticlimactic?
Apple’s long-awaited AI overhaul finally makes Siri the assistant it was always supposed to be. But after years of delays, the launch lands in an AI landscape where chatbots have evolved into agents that can code, reason, create media, and complete complex tasks. Siri AI is genuinely useful, yet it arrives at a moment when simply being a capable AI assistant no longer feels revolutionary.
After rounds of delays , Siri AI arrived in the consumer beta build of iOS 27, launched in July. The AI assistant now does what Apple promised: it understands your personal context, taps into broad world knowledge to answer your questions, and surfaces relevant information stored on your iPhone.
And yet, the arrival feels somewhat anticlimatic. Apple finally has a functional — actually, a fairly impressive — AI assistant, but it’s arrived past the time where such a launch feels novel and exciting.
If anything, the AI race has surged ahead in the months and years Apple has dawdled on AI. Today, AI tools are coding and building software, AI agents are completing multi-step tasks, and AI is working alongside you, using your computer, reasoning, thinking, remembering, creating media, and more. Being a functional chatbot or AI helper isn’t the breakthrough that it once would have been.
That is not to say Apple’s Siri AI isn’t valuable or useful. With Siri AI’s launch, Apple delivered on its promises and then some.
You can now have natural, back-and-forth conversations with Siri, which has settings that let you tweak the expressivity and pacing of its voice responses. You can also type to the assistant, if you choose, or use it via a dedicated app for the first time, referencing past conversations.
The assistant can understand your personal context, helping you find things like photos, emails, contacts, texts, or calendar appointments — even when you’re not quite sure what you’re looking for or where. For instance, you could ask it to pull up the last receipt you saved on your iPhone, without saying where it was stored or what the receipt was for, and Siri will find it for you.
You can also ask it about things you’ve saved only as a photo, like your Driver’s License number from a pic of your license, or a QR code you screenshotted to reference later, as a reminder to visit someone’s website. You can launch websites and use apps via Siri, doing things like getting directions, playing music, editing a photo, drafting an email, playing your audiobooks, and much more.
Thankfully, Siri now consistently and accurately plays the song, podcast, or audiobook you request on your preferred app — a low bar to be sure, but one where Siri stumbled before .
Siri can brainstorm with you, too. Among other things, it can help you refine ideas, learn about a new topic, or explore a recipe — like suggesting something you can make with your random ingredients in your fridge! You can ask when your favorite band is playing or when a particular event is, and Siri answers correctly, giving you the information you need, based on your location.
You can use Siri in the Camera’s viewfinder to learn about things in the real world or to help you split a restaurant bill with your friends.
In short, it’s exactly what you always hoped Siri would be: a useful assistant that lets you use your iPhone easily, just by talking, and one that can answer questions of any sort instead of shuffling you off to the web.
These improvements were made possible by Apple’s partnership with Google for the use of its Gemini AI models. Apple didn’t just slap its name on Gemini AI; it used Google’s technology to train and refine its own proprietary Apple Foundation Models. The result is AI models designed to run on Apple’s own Silicon and on its Private Cloud Compute infrastructure and actually work.
Yet, despite finally delivering a functional, helpful version of Siri, it feels almost like Apple fixed a longstanding bug — a forever-broken Siri — rather than doing something revolutionary here. This is how Siri was meant to work all along. The only marvel is that, after so many years of failing to perform tasks correctly, it actually works.
The general public who don’t run beta builds on their devices will gain access to the new Siri when Apple officially releases iOS 27, expected in September.
When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence.
Scale faster. Grow your portfolio. Gain practical expertise. No matter your goal, Disrupt can empower you. Save up to $330 toda y!
YouTuber Hank Green says his AI usage is ‘not healthy’ Anthony Ha
YouTuber Hank Green says his AI usage is ‘not healthy’
YouTuber Hank Green says his AI usage is ‘not healthy’
WhatsApp is testing a new folder for messages from large businesses Ivan Mehta
WhatsApp is testing a new folder for messages from large businesses
WhatsApp is testing a new folder for messages from large businesses
Spotify adds a running mode to its app Ivan Mehta
Claude Opus 5 became downright ruthless when tasked with running a vending machine Julie Bort
Claude Opus 5 became downright ruthless when tasked with running a vending machine
Claude Opus 5 became downright ruthless when tasked with running a vending machine
DoorDash is building its own drone delivery business Kirsten Korosec
DoorDash is building its own drone delivery business
DoorDash is building its own drone delivery business
Sam Altman is ready to decelerate Tim Fernholz
Data centers may face temporary power cuts to prevent blackouts on largest US grid Tim De Chant
Data centers may face temporary power cuts to prevent blackouts on largest US grid
Data centers may face temporary power cuts to prevent blackouts on largest US grid
Key takeaways
- The Siri update could boost the adoption of AI technologies in Brazil.
- Apple needs to surpass competitors like Google Assistant and Alexa.
- Privacy and data security issues will be crucial for the acceptance of the new Siri.
Editorial analysis
The Siri update represents an important milestone for Apple, especially at a time when competition in the virtual assistant sector has intensified. In Brazil, where the use of smartphones and digital assistants is on the rise, this evolution could influence the adoption of AI technologies in mobile devices. Siri's ability to understand users' personal context and perform complex tasks can not only enhance user experience but also encourage local developers to create applications that integrate this functionality, expanding the AI ecosystem in the country.
However, the sense of anticlimax is palpable, as Apple arrives at this update in a landscape where other platforms have already made significant advances. Assistants like Google Assistant and Alexa have demonstrated more robust capabilities, such as executing complex tasks and integrating with a wider range of devices. For Apple, the need to not only keep up but also surpass these competitors becomes increasingly urgent, especially in a dynamic market like Brazil.
The launch of Siri also raises questions about user data privacy and security. With the growing ability for personalization and access to sensitive information, Apple will need to ensure that its data protection practices are transparent and robust. The Brazilian public, increasingly aware of privacy issues, could be a determining factor in the acceptance or rejection of the new Siri.
Finally, it is crucial to observe how Apple will position Siri in relation to other emerging technologies, such as generative AI. The integration of capabilities like content creation and task automation could be a competitive differentiator. The expectation is that Apple will not only improve Siri but also initiate a cycle of innovation that could revitalize its image in the field of artificial intelligence, especially in a promising market like Brazil.
What this coverage includes
- Clear source attribution and link to the original publication.
- Editorial framing about relevance, impact, and likely next developments.
- Review for readability, context, and duplication before publication.
Original source:
TechCrunch AIAbout this article
This article was curated and published by AIDaily as part of our editorial coverage of artificial intelligence developments. The content is based on the original source cited below, enriched with editorial context and analysis. Automated tools may assist with translation and initial structuring, but publication decisions, factual review, and contextual framing remain editorial responsibilities.
Learn more about our editorial process