ChatGPT finally offers $100/month Pro plan

OpenAI announced on Thursday something that power users have been asking for forever: a $100/month plan. Until now, plans were priced at: free ( which now includes ads) , an $8/month Go plan (that also includes ads), a $20/month Plus plan (ad free), and then all the way up to a $200 Pro plan (also ad free).

OpenAI’s pricing plan page currently does not list a $200/month plan at all. However, that highest tier is still available, OpenAI confirmed to TechCrunch.

The model maker says Plus (which remains at $20/month) and the new $100 Pro tier are geared to support daily usage of ChatGPT’s coding tool Codex. The $100 Pro plan will offer 5x more Codex than the Plus plan.

OpenAI makes no bones that this new pricing tier is to challenge Anthropic, which has long had a $100/month option for Claude.

“The new $100 Pro Tier is designed to give developers more practical coding capacity for the money, especially during high-intensity work sessions where limits matter most. Compared with Claude Code, Codex delivers more coding capacity per dollar across paid tiers, with the difference showing up most clearly during active coding use,” an OpenAI spokesperson tells TechCrunch.

One thing to know: OpenAI is offering even higher limits of Codex on the $100 plan through May 31. So anyone who tries the new tier, goes relatively mad with coding and never gets a rate warning: Be advised that such a situation likely won’t last.

None of the plans offer unlimited usage. The $200 plan, however, offers 20× higher limits than Plus. The model maker promises on its FAQ that this is enough to support “your most demanding workflows continuously, even across parallel projects.” Both Pro plans offer the same core features. The main difference is the rate limits, the company says.

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The spokesperson also says that more than 3 million people globally are using Codex every week, “up 5x in the past three months, with usage growing more than 70% month over month.”

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Key takeaways

The new $100/month Pro plan offers five times more Codex than the Plus plan, increasing usage capacity for developers.

OpenAI aims to compete directly with Anthropic, which already has a similar plan, potentially intensifying competition in the AI market.

AI adoption in Brazil may be boosted by this new pricing structure, especially in sectors that require automation and coding.

Usage limits are not unlimited, which may influence how Brazilian companies plan their operations around these tools.

The 5x growth in Codex usage within three months suggests a rising demand for AI solutions, indicating an expanding market.

Editorial analysis

The introduction of the $100/month Pro plan by OpenAI marks a significant shift in the pricing and services offered to advanced AI users, particularly in Brazil, where the adoption of artificial intelligence technologies is rapidly increasing. This new plan aims not only to meet the demand for greater usage capacity of Codex but also to position OpenAI in a more competitive landscape, especially against Anthropic, which already offers a similar plan. For Brazilian developers, this could mean access to more robust tools at a relatively affordable cost, potentially driving innovations in sectors such as fintech, healthcare, and education.

Moreover, OpenAI's pricing strategy reflects a broader trend in the AI market, where companies are seeking to balance accessibility with processing power. The fact that the $100/month plan offers five times more Codex than the Plus plan may encourage greater experimentation and development of AI-based solutions, which is crucial in a business environment that values agility and efficiency. It is essential to observe how this change will affect AI adoption in startups and established companies in Brazil, which may see an increase in demand for coding and automation services.

Finally, OpenAI has made it clear that usage limits are not unlimited, which may lead to reflections on how Brazilian companies plan their operations around these restrictions. As more users experiment with the new plan, it will be interesting to see if OpenAI adjusts its limits or pricing in response to market feedback. The 5x growth in Codex usage in just three months indicates that the demand for these tools is on the rise, and companies that quickly adapt to these new offerings may significantly benefit in the future.

ChatGPT finally offers $100/month Pro plan

Key takeaways

Editorial analysis

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