Google brings its Gemini Personal Intelligence feature to India

Google announced on Tuesday that it’s bringing Gemini’s Personal Intelligence feature to users in India. The feature lets users connect their Google accounts, such as Gmail and Google Photos, then ask Gemini questions to get personalized answers.

After connecting their services, users could ask something like, “What are my travel plans for Jaipur?” to get information from their emails or photos. The feature can also refer to recent YouTube videos that users have watched to get ideas. The company said that Gemini will identify sources for its answers so you can verify details, if needed.

At launch, the Personal Intelligence feature will be limited to AI Pro and AI Ultra users in India. However, Google said that it aims to expand it to free users in the coming weeks.

The expansion to India brings Gemini’s capabilities to another sizable market. Google debuted Personal Intelligence in beta in the U.S. in January , for some of the paid tiers. The company made it available to all users in the U.S . in March and has also launched the feature in Japan .

Google cautioned that Gemini doesn’t always get the context in your data right and might make connections between completely unrelated topics.

“Gemini may also struggle with timing or nuance, particularly regarding relationship changes, like divorces, or your various interests. For instance, seeing hundreds of photos of you at a golf course might lead it to assume you love golf. But it misses the nuance: You don’t love golf, but you love your son, and that’s why you’re there. If Gemini gets this wrong, you can just tell it (“I don’t like golf”),” the company explained in the blog post.

The company is seeding advanced AI features to users in India, one of its biggest markets, at a quick pace. In March, the company launched Gemini in Chrome for users in the country . Last week, it also enabled an agentic flow of booking restaurants through AI mode in India by partnering with platforms like Zomato, Swiggy, and EazyDiner .

Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web.

You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal.

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Key takeaways

Gemini's Personal Intelligence could transform user interaction with their digital information.

The rapid expansion of Gemini in India reflects Google's strategy to capture a growing market.

Gemini's limitations in understanding contexts and nuances may impact user trust.

Feedback from Indian users will be crucial for the evolution of Gemini and other Google innovations.

India could serve as a testing ground for future AI technologies from Google.

Editorial analysis

The introduction of Gemini's Personal Intelligence feature in the Indian market represents a significant step for Google, especially considering India's importance as one of the largest technology markets in the world. The ability to connect Google accounts, such as Gmail and Google Photos, to provide personalized answers could transform how users interact with their digital information. This not only enhances user experience but also positions Google as a leader in AI personalization, an increasingly valued aspect in a data-saturated world.

Moreover, the rapid expansion of Gemini into the Indian market can be seen as a strategy to capture a growing and diverse user base. With India experiencing a significant increase in smartphone and internet usage, the adoption of AI technologies that facilitate daily life can further accelerate digital transformation in the country. Google is thus positioning itself as a facilitator of this change, offering solutions that meet the specific needs of local users.

However, it is crucial to note the limitations of Gemini, as mentioned by the company itself. The AI's ability to interpret contexts and nuances is a challenge that could impact user trust. If the AI fails to accurately understand users' relationships and interests, it could lead to a frustrating experience. Therefore, Google will need to invest in continuous improvements to ensure that Gemini becomes more accurate and reliable over time.

Finally, the introduction of this feature in such a dynamic market as India could serve as a testing ground for future innovations from Google. Feedback from Indian users could influence the evolution of Gemini and potentially other AI offerings from the company in global markets. Thus, the coming weeks will be crucial to observe how users react to this new functionality and what adjustments Google will make based on that feedback.

Google brings its Gemini Personal Intelligence feature to India

Key takeaways

Editorial analysis

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