India’s vibe-coding startup Emergent enters OpenClaw-like AI agent space
Emergent's Wingman lets users manage and automate tasks through chat on platforms like WhatsApp and Telegram.
Emergent , an Indian startup known for its vibe-coding platform, has launched Wingman , a messaging-first autonomous AI agent, as it expands into a growing category of software that runs in the background to complete tasks — popularized by tools like OpenClaw and Claude from Anthropic.
The Bengaluru-based startup initially gained attention for its vibe-coding platform, which competes with tools like Cursor and Replit and lets users without technical backgrounds build full-stack applications via natural-language prompts. With Wingman, Emergent is now pushing beyond creation into execution, aiming to let AI agents handle routine tasks across tools and workflows.
“The obvious next step for us was, can we help them not just build the software, but actually operate more autonomously through it?” said Mukund Jha, co-founder and CEO of Emergent. “You move from software that supports the business to software that can actively help run it.”
Emergent said more than 8 million builders have used its vibe-coding platform to create and deploy software, with over 1.5 million monthly active users. Founded in 2025, the startup raised $70 million in January at a valuation of $300 million, with backing from investors including SoftBank, Khosla Ventures, and Lightspeed Venture Partners.
Wingman is designed to operate through messaging platforms like WhatsApp and Telegram, allowing users to assign and monitor tasks through chat. At the same time, the agent runs in the background across connected tools such as email, calendars, and workplace software. It can carry out routine actions autonomously but seeks user approval for more consequential steps, the startup said.
The launch comes as autonomous AI agents emerge as a key battleground in the industry, with a growing number of companies racing to build tools that can complete tasks on behalf of users. Projects like OpenClaw — previously known as Clawdbot and Moltbot — have gained traction among early adopters, while players including Anthropic and Microsoft are working toward addressing this space with their own agent-based systems.
Emergent is attempting to differentiate by embedding Wingman into messaging platforms such as WhatsApp, Telegram, and Apple’s iMessage, allowing users to interact with the agent via chat rather than adopting a new interface. The startup also introduced what it calls “trust boundaries,” enabling the agent to carry out routine tasks autonomously while requiring user approval for more consequential actions. This aims to address concerns around fully autonomous systems.
Jha told TechCrunch the decision to build Wingman inside messaging platforms was driven by how people already work. “A lot of real work already happens through chat, voice, and email — asking for something, following up, sharing context, making a decision,” Jha said. “Increasingly, they’ll be the main ways we work with agents too.”
Like many emerging AI agents, Wingman still faces limitations. Jha said the system struggles “around consistency in really ambiguous situations, messy edge cases, unclear goals, or workflows where a lot of human judgment is needed.”
Wingman is being rolled out with a limited free trial, after which access will be paid, with existing Emergent users able to use the agent through their accounts.
Jagmeet covers startups, tech policy-related updates, and all other major tech-centric developments from India for TechCrunch. He previously worked as a principal correspondent at NDTV.
You can contact or verify outreach from Jagmeet by emailing mail@journalistjagmeet.com .
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Key takeaways
- Emergent is expanding the vibe-coding concept into task automation, which may inspire Brazilian startups to develop similar solutions.
- The integration of Wingman into popular messaging platforms could facilitate AI adoption by non-technical users in Brazil.
- Emergent's 'trust boundaries' approach may influence security and privacy norms in AI interactions in Brazil.
Editorial analysis
Emergent's entry into the autonomous AI agent market with its Wingman product marks a significant evolution in how businesses can interact with technology. The proposal to integrate an AI agent into popular messaging platforms like WhatsApp and Telegram not only facilitates adoption by non-technical users but also reflects a growing trend to make automation more accessible and intuitive. For the Brazilian tech sector, which already boasts a vibrant startup ecosystem, this innovation could inspire local initiatives to explore similar solutions, especially in a market where communication via messaging apps is predominant.
Moreover, Emergent's strategy of allowing Wingman to operate in the background, performing routine tasks while seeking user approval for more significant actions, could influence the development of trust and security norms in AI interactions. This approach may be particularly relevant in Brazil, where concerns about privacy and data security are increasingly discussed. Brazilian startups could benefit from adopting similar practices, ensuring that their AI solutions are not only effective but also trustworthy.
The growth of Emergent's vibe-coding platform, which already has over 1.5 million monthly active users, demonstrates a clear demand for tools that simplify software development. This suggests that there is considerable space for innovations that connect software creation and execution, an area that can still be explored by Brazilian entrepreneurs. Emergent's success could serve as a model to be followed, encouraging the development of solutions that meet the specific needs of the local market.
Finally, the competitive landscape surrounding autonomous AI agents is intensifying, with major players like Anthropic and Microsoft heavily investing in this area. For Brazilian startups, this represents both a challenge and an opportunity. The ability to differentiate their offerings and adapt quickly to changing market demands will be crucial for survival and growth in this dynamic environment. Observing how Emergent and other competitors position themselves could provide valuable insights for developing local strategies.
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